I help close the gap between where things are and where they need to be.
Whether the system is physical, digital, or operational, I take the desired outcome, understand the current reality, and figure out what it takes to get there.
I love tackling problems that I’ve never seen before.
Over the years, my work has taken a lot of different forms. I have built furniture and cabinetry, engineered and built a brewery, built and run e-commerce businesses, developed apps, designed product prototypes, and I am now building our family’s home. Those things may not look connected at first glance, but to me they all come from the same place.
Every time, the pattern is the same: someone has a problem, I figure out how to solve it, and I build the thing that makes it work. The domains change. The skill stays the same.
I use AI as a force multiplier. It helps me go deeper, learn faster, and build better systems than I could on my own. It does not replace the thinking. It amplifies it.
Here are a few examples.
Simply Schema
Shopify App Development
Built a Shopify app from scratch with no prior app development experience, from a real problem found in client work to App Store submission.
Read the full case study →
Zakity
E-Commerce Strategy + SEO
Diagnosed 47 issues across SEO, content, UX, and code, then built and implemented the fixes.
Read the full case study →
Workplace Wisdom
Product Development + Prototyping
Helped a founder go from an early-stage product idea to a defined, buildable design with selected components, materials, and a clear path to manufacturing.
Read the full case study →
What brings you here?
Looking for help with your online store or a product idea? Check out my services.
Want to see the full range of what I have built? See my work.
Curious about how I use AI? Read about how I work.
Want to talk?
Whether you have a project in mind, a question, or you just want to say hello, I am easy to reach.